Bernstein Company introduction

Bernstein Australia have proudly sold Bernstein pianos in Australia since 1981. In 2005, the company moved production to a new factory; Hailun piano manufacturers in Ningbo, China.

For over 20 years, Hailun had been sought after as one of the highest quality piano parts manufacturers in the world. Many of the top concert instruments from Europe featured parts made by Hailun. It is fascinating how their pianos have evolved and the company has developed into an internationally award-winning piano company.

The Hailun company was originally the Ningbo Piano Parts Factory. In 2001, Hailun invested heavily in Japanese digital equipment and production lines. (Exporting machinery of this kind is now prohibited, to protect the Japanese manufacturers.) During this very productive year, Hailun partnered with Peter Veletzky, a prominent fourth-generation Viennese craftsman and piano designer. This relationship combined Hailun’s precise production methods and exceptional skills with Veletzky’s quality philosophy. In addition to this partnership, Hailun employs renowned American piano designer and engineer, George F. Emerson, Viennese piano tuning and voicing specialist, Zlatkovic Sibin, Japanese production specialist, Ema Shigeru and French scale designer, Stephen Paulello. Not many piano companies can compete with this array of skills.

In 2005, CCTV reported that Hailun Pianos had entered into the piano market with instruments that met the European quality standards. The list of prestigious European owners included the University of Music, Austria, the University of Music, Brussels, Conservatories Paris, Weinen Music Seminar, Vienna and Music Verein, Vienna. Hailun’s dealer network extended to 260 piano dealers in Europe and more than 40 dealers in Japan.

Later in 2005, the European Chinese Association held a peace celebration at the Golden Concert Hall in Vienna. The Hailun piano was chosen to be featured at this event. This was the first time ever that a Chinese made concert grand piano had been featured at the Viennese Golden Concert Hall. Then, in February 2006, the Denmark Royal family introduced a Hailun piano for use in the Royal Palace.

Later in 2006, Hailun received the prestigious “China Top Brand Name” award. This award, presented only once every three years, has only been awarded to three other manufacturers of China’s 200 piano producing companies. This marks the first time that a privately held, non-government company has been awarded this distinguished honour. Hailun is also the first piano manufacturer in China to receive the Technic International Standard Award and ISO9001:2000 CCIC Certificate for international quality control.

Today, Hailun prides themselves on being one of China’s top piano manufacturers. Hailun’s 430,000 square foot factory now employs over 800 workers. Hailun makes no compromise on quality, using parts like German Roslau strings, high-grade aged spruce from Siberia, wool from Germany and felt from England. Each of Hailun piano’s 9000 parts is guaranteed to last for many years.

Some of the Australian network of Bernstein dealers were thrilled to visit the Bernstein Hailun factory in October 2007.





Bernie, Mr. Chen & Doug Simpson (Cairns Dealer)

Bernstein Australian Dealers with Mr.Chen

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